Website and SEO Pricing
Every price on this page is the real price. Every project starts with a defined scope and a fixed price agreed to in writing before work begins, no moving targets and no surprise invoices.
No Moving Targets, No Surprise Invoices
Most of our work is project-based with a fixed deliverable, a fixed price, and a timeline you know before you commit. We do not bill by the hour for project work because hourly billing creates ambiguity that does not serve you.
For ongoing work like SEO Growth or automation monitoring, we use monthly plans with a defined scope. You always know what the work involves and what it costs before any month begins.
A 50% deposit is due when the service agreement is signed, before any research or build work begins. The remaining 50% is due at project completion, before the site goes live. An optional payment plan is available on the two smaller website packages, described below.
Third-party costs including software subscriptions, ad spend, domain registration, and phone or text services are not included in project pricing. Any required tools are identified during the consultation so there are no surprises.
Three Websites for Three Stages of Growth
Every Fire and Cloud website includes full on-site SEO and AI search optimization as a standard part of the build, not an upgrade. The difference between packages is scope, not search quality.
Built for Where Search Is Heading
Google now surfaces AI-generated answers at the top of results for a growing number of searches, pulling content from websites it finds credible, well-structured, and authoritative. Every page we build includes proper schema markup, structured FAQ content, clear service and location signals, and the technical foundation that gives your pages the best chance of appearing in those results.
We follow current search and AI-visibility best practices and work to help your site show up first and in the most relevant results it can. No honest provider can guarantee a specific ranking position or inclusion in an AI-generated answer, and we will not claim otherwise.
Lead Capture Funnel
For one campaign, one new service, or one seasonal push that needs a focused page fast. A conversion landing page built around a single offer, not a full website and not a substitute for ongoing SEO.
Local Market Authority Website
For a business that wants to become genuinely visible throughout its primary service area. A complete, structured site replacing the single generic services page that tells search engines almost nothing about what you do.
Multi-Market Authority Website
For a business that genuinely operates in more than one market. Everything in the Local Market Authority Website, plus real location hub pages for the markets you actually serve, not a template with the city name swapped in.
- GBP audit and optimization for one profile ($600 standalone value)
- Month 1 of SEO Growth ($1,250 standalone value)
What Each Package Includes
Terms of Service pages are formatted and published by us using client-supplied legal content. Additional service pages beyond the included count are $250 each. Additional location hub pages are $350 each.
| Feature | Lead Capture Funnel $1,250 | Local Market Authority $2,500 | Multi-Market Authority $6,250 |
|---|---|---|---|
| Design and Build | |||
| Custom design | Included | Included | Included |
| Mobile-responsive layout | Included | Included | Included |
| Contact form with email notifications | Included | Included | Included |
| Services hub page | Not included | Included | Included |
| Individual service pages (up to 6) | Not included | Included | Included |
| Location hub pages (up to 5) | Not included | Not included | Included |
| Project gallery or case-study page | Not included | Included | Included |
| Blog setup (ready to publish) | Not included | Not included | Included |
| On-Site SEO and AI Search (all packages) | |||
| Keyword research | Included | Included | Included |
| Title tags and meta descriptions | Included | Included | Included |
| Image optimization and alt text | Included | Included | Included |
| Page speed optimization | Included | Included | Included |
| Schema markup (structured data) | Included | Included | Included |
| AI search ready page structure | Included | Included | Included |
| Google Analytics and Search Console setup | Included | Included | Included |
| NAP consistency review | Included | Included | Included |
| Service-area SEO structure | Not included | Included | Included |
| Multi-location SEO structure | Not included | Not included | Included |
| Conversion | |||
| CTA placement and copy review | Included | Included | Included |
| Lead capture form optimization | Included | Included | Included |
| Revisions and Timeline | |||
| Revision rounds | 1 round | 2 rounds | 2 rounds |
| 30-day post-launch support | Not included | Included | Included |
| Content update training | Not included | Included | Included |
| Hosting and Included Services | |||
| Hosting included before annual billing starts | Not applicable | 3 months | 6 months |
| GBP audit and optimization | Not included | Not included | Included |
| Month 1 of SEO Growth | Not included | Not included | Included |
| Eligible for ongoing SEO Growth enrollment | Not included | Included | Included |
| Payment | |||
| Payment plan available † | Available | Available | Not available |
| Optional Add-Ons | |||
| Tracking phone number * | Add-on | Add-on | Add-on |
* Tracking phone number: optional add-on, priced during your consultation based on which tier you need.
† Payment plan: splits the total into three monthly installments with a 10% administrative surcharge. Not available on the Multi-Market Authority Website since it already includes required monthly SEO Growth billing.
Hosting is billed separately once the included period ends. See Hosting and Website Care Plans below.
The Multi-Market Authority Website's $6,250 price includes month 1 of SEO Growth. Enrolling in SEO Growth is required for this package; months 2 through 6 are billed at $1,250 per month, bringing the full first-year investment to $12,500 before any additional location hubs or GBP profiles.
Hosting and Website Care Plans
Every site we build is hand-coded for speed and stability, which also means there is no page-builder dashboard to log into. When something on your site needs to change, we change it. These two plans are the ways that happens.
Hosting Only
Keeps your website online: hosting infrastructure, SSL certificate, form handling, and the deploy pipeline that publishes changes. Billed annually only, no monthly option. Content changes are billed separately at an hourly rate quoted during your consultation, so this plan fits a site that rarely changes.
Website Care Plan
Everything in Hosting Only, plus up to 30 minutes of content edits each month, uptime and form monitoring, and a short monthly summary of what changed. Send a new phone number, updated hours, a staff change, or fresh photos, and they go live without an invoice each time. Edit time does not roll over month to month. New pages are $250 each, and anything larger than a content edit is quoted before work begins.
Most clients choose the Care Plan, because a site that stays current earns more trust than one that quietly goes stale. Hosting Only is the honest pick for a site that genuinely never changes.
Existing Website Improvements
Already on a platform like WordPress, Squarespace, or Wix and need specific changes made? We work directly inside existing setups for targeted improvements: fixing pages, updating copy, improving speed, correcting SEO issues, or adding functionality.
This work is billed hourly with a one-hour minimum, quoted during your consultation. Before we begin, we provide a rough hour estimate based on what you need so you are not going in without a number. If the scope turns out to be large enough that a new build would serve you better, we tell you that before the hours add up.
Full Redesigns
A full redesign is quoted as a new project at Local Market Authority or Multi-Market Authority pricing and is built on our platform. We do not rebuild inside WordPress, Wix, Squarespace, or other page builders. Our fixed pricing and turnaround come from our own build system, and recreating that work inside another platform costs more and delivers a slower site.
If you plan to stay on your current platform, the hourly improvement work above is the right fit, and we will tell you honestly during the consultation if your scope has outgrown it. If you are open to moving, we handle the migration: your existing page addresses are mapped with 301 redirects so search engines follow your pages to the new site, and your monthly cost afterward is hosting or the Care Plan.
SEO Growth: $1,250 Per Month
One SEO program, one price. SEO Growth is available to clients on the Local Market Authority Website or Multi-Market Authority Website, since a properly built and optimized site has to exist before ongoing SEO work can build on it. Minimum commitment of six months.
What's Included
Technical monitoring, Search Console review, Google Business Profile optimization, four GBP posts per month, citation review and correction, a review-request process, two substantial content assets per month, competitor and ranking review, legitimate local and industry link outreach, GA4/Search Console/GBP/lead/conversion reporting, one monthly strategy call, and up to one hour of minor website updates.
The Multi-Market Authority Website includes month 1 of SEO Growth in its $6,250 price. Months 2 through 6 bill at $1,250/month.
If Your Site Isn't One We Built
We only run SEO Growth on websites we've built. We do not do ongoing SEO work inside WordPress, Squarespace, Wix, or any other platform, the same way we do not do full redesigns inside them. If you want SEO Growth and your current site was built elsewhere, the starting point is a Local Market Authority Website or Multi-Market Authority Website.
Most businesses come out ahead this way regardless: a site we build is faster, includes full on-site SEO from day one, and comes with hosting through us instead of a platform we do not control. If you only need targeted fixes on your current site rather than ongoing SEO, see Existing Website Improvements above.
Digital Systems Consulting Pricing
Starting prices for each remaining service area. Scope and final pricing are confirmed during the consultation.
Lead Response and Workflow Automation
Covers the same work across three related pages: lead generation systems, business automation, and CRM and workflow consulting. They stay separate pages because the problems they solve are different, but the pricing is unified so there is one number to compare, not three.
- Audit of current lead sources and workflow gaps
- Lead capture form design, missed-call text-back, and automated first response
- Follow-up sequences, appointment reminders, and internal notifications
- CRM setup, configuration, or cleanup
- Intake and appointment workflows
- Tool integrations connecting existing software
- Testing and monthly monitoring
Google Business Profile
Local businesses that have a GBP listing but are not showing up in the map pack get measurable results fast from a proper optimization. Included with the Multi-Market Authority Website, and available as a standalone service or bundled with SEO Growth for other packages.
- Full GBP audit and optimization
- Category, service, and description updates
- Photo strategy and initial upload
- Review response setup and templates
- Ongoing monthly posts and monitoring
Business Operations and Cloud Setup
Growing businesses still running on personal email, scattered files, and tools that were never properly configured get time back every week after this project is done.
- Microsoft 365 or Google Workspace setup
- Business email configuration
- Cloud file organization and permissions
- Software account setup
- Analytics and reporting dashboard setup
AI Process Improvement is scoped individually after a short conversation about your current tools and goals, then billed hourly for the defined engagement at a rate quoted during your consultation. It is not sold as a fixed package, since the right starting point is different for every business.
A Free Nonprofit Website, Funded by This Work
The Spark Program is separate from the pricing above, it is not one of our paid packages and is not priced against them. Part of what every client project funds is this program. Each quarter, one verified 501(c)(3) nonprofit is selected to receive a complete website build at no build cost. Selection is not guaranteed to every applicant; one organization is chosen per quarter.
The organization pays standard hosting at $300/year, billed annually. Ongoing update support after launch is optional at $20/month.
If you run a nonprofit, submit your application on the Spark Program page. If you run a business, your project is part of what keeps the program funded.
How to Get a Project Price
Five steps from first contact to a fixed price in writing.
Schedule a consultation
Fill out the contact form or email info@fireandcloudconsulting.com directly. Tell us what your business does and what you are trying to fix.
We review your current setup
We look at your website, tools, and the details you share before we respond. We come prepared with useful observations, not a generic script.
We discuss your goals
A short conversation to understand your business, where things are breaking down, and what the work would involve.
We send a written scope and fixed price
A project scope and fixed price document delivered within two business days. No vague estimates.
You approve and we set a start date
Once the scope is approved and the deposit is received, we lock in a start date and begin.
Common Questions from Business Owners Comparing Pricing
Do you require a deposit?
Yes. A 50% deposit is due when the service agreement is signed, before any research or build work begins. The remaining balance is due at project completion before the final deliverable is published or handed over.
Can I pay in installments?
The Lead Capture Funnel and Local Market Authority Website packages offer an optional payment plan: three monthly installments with a 10% administrative surcharge, arranged before the project begins. The Multi-Market Authority Website does not offer this plan, since it already includes required monthly SEO Growth billing.
What happens if the scope changes after we start?
Fixed-price projects are locked to the agreed scope. If you want to add work not in the original agreement, we quote it separately and get your approval before proceeding. The original price does not change.
How long does a typical project take?
The Lead Capture Funnel targets launch within 7 business days after inputs are received. The Local Market Authority Website targets 10 business days after complete intake. The Multi-Market Authority Website targets 15 business days.
You receive a specific timeline before any project starts, not after the deposit is paid.
What is the difference between hosting and the Website Care Plan?
Hosting keeps your site online and is billed annually at $300/year, no monthly option. The Care Plan adds up to 30 minutes of content edits each month, uptime and form monitoring, and a monthly summary of what changed. Your site is hand-coded, so there is no dashboard to log into: on the Care Plan you send the change and it goes live without an hourly invoice.
Can you rebuild my website on WordPress or Wix?
No. Full rebuilds are built on our platform, which is where our fixed pricing and turnaround come from. Targeted fixes on your current platform are covered by hourly improvement work quoted during your consultation, and if you move to our platform we map your old page addresses with 301 redirects so search engines follow your pages to the new site.
Can I get SEO Growth without a Fire and Cloud website?
No. SEO Growth runs only on websites we've built, and requires the Local Market Authority Website or Multi-Market Authority Website package. We do not do ongoing SEO work inside platforms we did not build, including WordPress, Squarespace, and Wix. If SEO is the goal, a website build is the starting point.
Do you offer discounts for nonprofits?
We go further than a discount. The Spark Program builds one free website per quarter for a verified 501(c)(3) nonprofit, funded by our paid client work, though selection is not guaranteed to every applicant. The organization covers standard hosting at $300/year, and optional ongoing update support runs $20/month. Full details and the application are on the Spark Program page.
Why are your prices lower than a larger agency?
We operate as a focused consulting practice without account managers, salespeople, or layers of overhead. The people who scope your project do the work. You pay for the output, not the structure around it.
What does AI search ready actually mean?
It means your pages are built with schema markup, structured content, and the technical foundation that gives them the best chance of appearing in AI-generated answers like Google AI Overviews. We build this into every project by default and follow current best practices, though no provider can guarantee inclusion in an AI-generated answer.
Ready to See What Your Project Would Cost?
Schedule a consultation and we will review your setup, define the scope, and give you a fixed price in writing within two business days.